Thursday, May 20, 2010


This summer our friend Jimmy Day is going to be riding his bike from Boston to L.A. The trip is in honor of our great friend and Eastern Boarder employee and team rider Justin Brace. Justin is living with advanced ALS. ALS, also known as Lou Gehrig's Disease damages neurons in the brain ultimately malnourishing motor muscles leaving them unable to power themselves. Along with not being able to ride his bike, Justin is dependent on medical equipment to communicate and take care of fundamental needs such as transportation and breathing. Despite all of this he continues to be an extremely positive influence to his friends, family and the BMX community in New England. But the constant need of medical assistance that sustain him are difficult to pay for. With each mile of this 3,600 mile trip Jimmy hope to raise a dollar, $3,600 in total.

If you can find it in your heart to donate what you can, every penny will go towards new treatments and finding a cure to help Justin and others who live with ALS. I hope you can join us.

To donate or to find out more about Jimmy's trip or ALS research go to

Jimmy Day a man on a mission.
Jimmy smith grind on the old barrier spot in Boston.

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